SAMSUNG | Galaxy Watch Ultra 2
We’re proud to share our first collaboration with Samsung @samsung —directing and supervising the global launch campaign for Galaxy Watch Ultra 2 at HERE CREATIVE @here.creative
Our sincere thanks to the incredible team at Cheil and to David for trusting us with this opportunity. And to every member who poured their passion into this project over the past two months—thank you for making it possible.
The full campaign premiered at Samsung Galaxy Unpacked and is now available on Samsung’s official YouTube channel.
Galaxy Watch Ultra 2 Global Campaign
Client | Samsung
Agency | Cheil
[Creative Agency - HERE CREATIVE]
Executive Creative Director & VFX Supervisor | Dante Yun (HERE CREATIVE)
Director | Jin Roh (HERE CREATIVE)
Assistant Director | Junhyeok Park
[Production - HOPC]
EPD | David Kim
PD | Jeonghwa Kim, Donggeun Noh
Line PD | Hyunjung Lee
Director of Photography | Sungin Cho
1st AC | Mingyeom Kim
2nd AC | Jisung Han, Kiwook Lee, Dongwon Choi
3rd AC | Gunho Yun
Gaffer | Youngjoon Kim
1st Lighting Assistant | Heungyeon Kim
2nd Lighting Assistant | Minsoo Kang
3rd Lighting Assistant | Janghee Kim, Baek Chan, Eunhyuk Lee
Movi Operator | Minhyuk Hong
Grip | Janghee Park, Seokhwan Choi, Kooksun Jung
Video Assist | Jinyoung Do
Drone | Minjae Lee
Model | Levi Michael Woolley
Stylist | Songkyung Han
Hair & Make-up | Yunkyung Cha
Location Manager | Hoyeol Lee
Storyboard | Seongji Hong
DI | Palletto
Edit | HYPE
2D | Giant Step
3D | Giant Step, HERE CREATIVE, ROOM121
Sound | Sorisomssi
We created the key visual static designs for McDonald's K-Pop Demon Hunters campaign.
You can now view them on McDonald's social channels and on the digital billboards in Times Square, New York.
We would like to thank the Wieden+Kennedy NYC team for the great opportunity and for their thoughtful guidance throughout the project. We also extend our sincere thanks to the KATIKO team, who represent the K-Pop mood aesthetic, for beautifully creating the 3D backgrounds.
Credits
Client | Mcdonald‘s @mcdonalds
Agency | Wieden+Kennedy NYC @wknyc
Copywriter | Aaron Araya
Art Director | Bowook Yoon @bowookyoon
Art Producer | Chris Gonzales @chrisgonz__
Producer | Jane Lee @inhahalee
Partnership | Netflix Brand Partnerships
Animation | Sony Pictures Imageworks (SPI)
Creative Agency | HERE Creative @here.creative
Executive Creative Director | Dante Yun @yundante
3D Artist | KATIKØ @katiko_seoul , @ohiomood, @calllmechi