Edmund Fraser is redefining photography by pushing it beyond static images and into a new artistic dimension. He is pioneering a new genre that blends photography with 3D space, and his groundbreaking approach is expected to significantly reshape the photography industry.
His latest project, ‘GodMode,’ utilizes a 54-camera rig and virtual camera movements in Unreal Engine, breaking the boundaries between traditional photography and digital technology. This innovative technique is redefining conventional shooting methods and opening up new possibilities across the industry.
His unique approach has already been implemented in campaigns for brands like Dr. Martens and Paris Saint-Germain. Moving forward, his work is expected to have a profound impact not only on the fashion and advertising industries but also on the photography market as a whole.
Past work and clients include Adidas, Clinique, Dazed, Google, i-D Magazine, Island Records, Kopparberg, New Balance, New Look, Nike, Nowness, Puma, and VICE.
